Privacy Policy

Effective September 27, 2026

Rodeo & Rye is a bar at 213 E Front St, Arlington, TX 76011, part of the Hurtado Hospitality family. This page explains what information this website collects, how we use it, and the choices you have.

What we collect

• Analytics. Google Analytics records the pages you view, the links you tap (for example, calling us or getting directions), your approximate location, your device and browser, and how you arrived at the site. It uses cookies to recognize a returning browser.
• Advertising measurement. The Meta pixel (Facebook and Instagram) records that a visit, a call tap or a directions tap happened, so we can tell whether an ad brought you here. It uses cookies and may hash (one-way scramble) details you type into a form on this site before sending them, so Meta can match the visit to an account without receiving the details themselves.
• Party inquiries. When you send the party inquiry form, we receive your name, phone, email, the date, the size of your group and anything you write, so we can answer you.
• Server logs. Our hosting provider (Vercel) logs requests, including IP addresses, to keep the site running and secure.

How we use it

• To answer your inquiry and plan your party.
• To understand which parts of the site guests use, and to improve the site.
• To learn whether our ads bring guests in, so we spend on the ones that do.
• To meet legal obligations.

We do not sell your personal information, and we do not send marketing texts or emails you did not ask for.

Who we share it with

• Service providers that run parts of the site for us: Google (analytics), Meta (advertising measurement), Vercel (hosting) and the email service that delivers inquiries. Each uses the data to provide its service to us, under its own privacy terms.
• Hurtado Hospitality, the group that operates Rodeo & Rye, and ANKR Agency, which runs our website and advertising.
• Authorities, when the law requires it.

Your choices

You can control ad measurement in your own accounts with Meta ad preferences and Google My Ad Center, and turn off Google Analytics with the Google Analytics opt-out. Your browser's cookie settings and tracking protection apply to this site as well. To ask what we hold about you, or to have an inquiry deleted, call us at (682) 270-0254.

Age

Rodeo & Rye is a bar for guests 21 and older, and this site is not meant for anyone younger.